Vaseline
| Collaboration between Vaseline and Eurowoman and ALT for damerne |
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Vaseline is a well-known brand that specialises in affordable quality products. Vaseline wanted to emphasize the importance of including your body in your daily beauty routine and using the right product for your skins needs. They wanted to communicate this to the target group but in a way that was not schooling people or reprimanding them, more in an awareness and educating way. ALT for damerne was the perfect partner for Vaseline. Not only do they have a dialog with the exact target group, but they have also over time created a safe and confidential space where women can talk about everything and educate themselves and each other. |
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Vaseline and ALT for damerne entered a collaboration where they held a live panel talk before a premier viewing of the Film ”The devil wears Prada 2”. This event was the perfect combination of activating Vaseline influencers and utilizing the focus in a film about appearance, fashion and happy outcome. ALT for damerne invited their readers and Vaseline provided a goodie bag for them to take home. The event itself created the framework for a lot of good content, which was exposed across SoMe channels and on ALT.dk both during the event and after the event. Video assets and digitorials, as well as print content with influencer interviews in the shape of advertorials with focus on beauty routines. All content was boosted for maximum exposure to the target group. |
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