ALT for damernes Kvindeløb

Collaboration between several brands and ALT for damerne yearly female running event. ​

ALT for damernes kvindeløb is an annual, nationwide event celebrating women, community, and health. It is a recreational run (5 or 10 km) and a walking event open to everyone, regardless of pace. The day also features Pilates, pampering, and a large goodie bag. ​

The event takes place in 5 cities in the start of June and often in collaboration with local running clubs. In 2026 over 20.400 women participated across Denmark.​

ALT for damernes kvindeløb collaborate with several sponsors every year and in many variations of sponsorships. – but always with the focus being the communication, activation and attention in the strong target group. ​

ALT for damerne run is known for their big and relevant event location with many sponsor ”shops” and ”activations"​

In addition to the above, Alt for damerne have also created a hole activation strategy for all sponsors with cross media activities both post, under and after the events.​
Sponsor elements ​
  • SoMe pre event exposure​
  • Advertorials and digitorials ​
  • Video production during event​
  • Cut down video mata-assets post event​
  • Logo placements​
  • Event location activation​
  • SoMe reels and post​
Contact

For more information, contact Gry Thonbo.